A soft, luxurious wool rug with an elegant gradient design

Voted “Best Plush and Soft Rug” by NYT Wirecutter in 2022 and 2023

PLEASE NOTE: Some custom pieces require design approval prior to production, while others will go straight to production. If this custom piece requires design approval, well email you a mock-up within 1 week of placing your order. You’ll then have 1 week to approve the final design. If we don’t hear back within a week, your order will be canceled.

A soft, luxurious wool rug with an elegant gradient design

Voted “Best Plush and Soft Rug” by NYT Wirecutter in 2022 and 2023

• 100% wool on 100% cotton foundation
• You may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers.
• Authentic wool fibers were used to weave this rug. Please note that when wool gets damp, it will smell like a wet sheep. This is the scent of lanolin, which acts as a waxy barrier against dirt and moisture.
• Medium pile: approximately 1/3″ thick (8-9mm)
• Color palette: rose quartz, dusty rose pink, taupe
• Due to its handmade nature a 5% variance in size, color and texture is to be expected.
• Want to try before you buy? Click here for swatches. Slight variations in color, weave, and pile height may occur between swatch and finished product.
• If you need a specific size not listed (ex: 76 x 102), email us at [email protected]. Please keep in mind there are size restrictionsthe minimum and maximum dimensions we can accommodate are as noted in the drop-down.
• PLEASE NOTE: Some custom pieces require design approval prior to production, while others will go straight to production. If this custom piece requires design approval, well email you a mock-up within 1 week of placing your order. You’ll then have 1 week to approve the final design. If we don’t hear back within a week, your order will be canceled.

The Collection

More interesting than a single-color rug, less busy than a patterned rug, the Ombr Collection is a happy in-between. These soft and luxurious wool rugs are a nuanced, clever spin on most ombr pieces you see on the market. Their color gradient runs vertically as opposed to the standard horizontal (you can see this most clearly on the runners), making you look twice. Classic, but with a twist.

The Design

These rugs feature a subtle, striking fade from pale to deeper hues. Dawn is named for sunrise, beginning in a mauve-ish taupe and transforming into shades of the palest pink.

The Material

Cut-pile rugs with a soft, satisfying footfall and pleasing weight, the Ombr Collection is woven of wool from the Sarda sheep of the island of Sardinia, which is windswept and briny. Their wool is white, long, and warm, with a natural sheen. It’s tough, too: sturdy, wiry, and waterproof. We mix this with Indian wool for softness, and it’s hand-loomed onto a 100% cotton foundation for durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they conduct an extensive sampling process, perfecting each style and color before it goes to production.

About Custom Rugs

Custom rugs are final sale from the time of purchase. The estimated ship time of your custom item can be found below the “Add to Cart” button and varies based on size. Once the custom piece is is produced it is first shipped to our warehouse for a final inspection before we send it to you.

Because our custom rugs are woven by hand, there will be natural variations in color, and final sizes can vary by up to 2″ in length and width.

• We recommend that you regularly vacuum your rug to remove dirt and grime. Depending on how heavily your rug is used, just once or twice a month is adequate. Too much vacuuming can wear down the knots and fibers more quickly. If you have a suction attachment on your vacuum cleaner, use that instead of a rotary vacuum.
• Vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only.
• Every few months, youll also want to flip your rug over and vacuum the back to get the grit out of the foundation of the rug. It also helps to rotate your rug once a year to ensure even wear over time.
• Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleanedthis will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
• Due to the hand-crafted nature of our rugs, you can expect to see light shedding, matting, and signs of fiber and thread breakage over time. For high traffic areas, these effects may occur more quickly and easily.
• Spot cleaning instructions:
• Lightly dampen a paper towel or cloth with clean water
• Gently blot the affected area with your damp towel or cloth to dilute the stain
• If the stain persists, try using an unscented, citrus-free, clear soap to avoid bleaching the textile.
• Repeat this process until the stain is removed