Washable flatweave rug handwoven of recycled denim
Washable flatweave rug handwoven of recycled denim
The Collection
Handwoven flatweaves of recycled denim, the Denim Collection drapes beautifully-like your best-fitting pair of jeans. And just like your favorite jeans, they’re washable. Woven in a melange of blues, their simple geometric shapes have a faint 1920s influence; a little bit of art deco meets Georgia O’Keefe’s Abiquiu casita. There’s a reason denim is a wardrobe staple: it’s affordable, durable, good-looking, and versatile, and these rugs are no exception. Plus, textile remnants which would have ordinarily languished in a landfill are given a new life.
The Design
This collection was constructed with a rag rug technique, which is an age-old method of transforming textiles into something new. Deceptively simple, Dungaree’s black-bordered white stripe is a chic piece for your hallway-guests will be stunned it’s made of denim.
The Material
Denim is a sturdy cotton fabric whose twill weave creates a subtle diagonal ribbing, which sets it apart from other strong woven cotton textiles. In this piece, the weft is made of upcycled denim remnants left over from fashion industry production houses, and it’s handwoven onto a cotton warp. Cotton is a vegetable fiber widely used across rug traditions because of its strength and longevity-it gets softer and more lovely with every wash.
The Maker
Our partner in Bhadohi began as a small weaver 40 years ago, and today they focus on sustainable, durable products, as well as creating and maintaining a healthy working environment for their artisans. Many of their processes involve handiwork: hand-picked fleece, handspun wool, hand-knotting, hand-carving and embroidery.
The Designer
Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they conduct an extensive sampling process, perfecting each style and color before it goes to production.
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