During the 1950s, Finn Juhl designed a series of furniture for the company Bovirke. This series is characterized by a streamlined, industrial style. It is easily recognizable by its slender, almost invisible legs in burnished steel, as well as the use of wood and colors with Finn Juhl’s sense of detail.

Finn Juhl himself used the 77 Sofa in his showroom apartment in the Bellahj high-rise building complex as well as in many of the 33 SAS terminals he designed between 1957 and 1961.